About 44 Frocks
Where we started
Our founder, Laura Henson started 44 Frocks in October 2010 out of a desire to help all the other ladies out there like her who love designer dresses but have to pay for things like electricity, food and petrol.
Laura hosted the first 44 Frocks party from her Tower Hill flat where guests drank prosecco in vintage bone china teacups and fell in love with 44 designer dresses.
The original 44 Frock and teacup collection have grown a little over the last few months:
Chairman of 44 Frocks, Laura checks and approves every frock that comes in. She is constantly on the lookout for new dresses, designers, and accessories to add to our collections [LinkedIn profile].
Laura loves a 44 Frocks party and brings her teacup to many of our events.
Our CEO Vickie exchanged City life to join 44 Frocks in April 2011 and ran our pop-up boutique in Wapping.
Vickie Flores is 44 Frocks photographer, digital uber geek and controller of all things tea.
Rocker of the 50s frock and fan of an old fashioned, Hania is head of our secret 44 Frocks Off Broadway Market venue.
Kerry is our Irish-English powerhouse based in Scotland who travels the land sourcing each and every frock. As our head buyer, Kerry has an exceptional eye for detail.
Kerry is a demon editor and ensures all the 44 Frockettes cross their t’s and dot their i’s.
Miss Kyla McDonald is the heart and brains of the 44 Frocks blog. A deep and true dedication to the fashion world, Kyla ensures our clients can keep up to date.
Comment on one of her posts for any and every fashion-insider or what’s-cool-in-london question. She’ll have the right answer.
Nina is our West London Frockette, running our Notting Hill venue between DJing and writing books.
Nina manages our super-cool Notting Hill apartment which is the height of retro cool. As a DJ Nina ensures the party and the music is always inspiring at 44 Frocks Notting Hill.
Actress Melanie Aristidou is our 44 Frocks’ model in between treading the boards being an oficial personality for us at Fashion Week and beyond.
Melanie also works her makeup art at our private parties, ensuring every guest looks and feels like a million bucks.