44 Frocks boutique has become a favourite with mothers, babies, children …and even fathers.
We all have such fun playing with the children as their mum’s browse for frocks. And we love seeing new mums out shopping again and helping them to look fabulous.
Back in August when Edward was just nine months old, we named him our most adorable client of the day at our first Saturday opening.
Now 13 months old, Edward is even more adorable and it was head over heels love at first sight with 44 Frocks model Melanie Aristidou when they met back in October:
After playing with toys from the secret supply in Edward’s pram, then raiding 44 Frocks toy box, Edward and Melanie relaxed in the rocking chair with Coco Chanel.
Gorgeous mum Jo and baby Cuillin first came to the boutique for our launch party and have become two of our favourite regular clients since then.
It’s been amazing watching Cuillin grow up – he’s recently started crawling and now heads straight for his favourite designers every time!
We keep lots of treats on hand for the little ones, including apples, teacakes and organic squash.
Tunnocks teacakes are Cuillin’s favourite – if it’s before his dinner though, we have to hide them quickly…
44 Frocks colouring book
We’ve also got a giant sofa and low table which is perfect for older children and our guestbook doubles as a children’s colouring book.
This is one of our favourite pictures from seven year-old Isla who drew it for me in September whilst her gorgeous mum Donna was trying frocks.
Fathers at 44 Frocks
The sofa and rocking chair are perfect for dad’s in need of a much earned rest:
Edward’s dad, Will shows us you’re never too young to learn about style, as him and Edward relax with Nina Garcia’s classic guide to timeless chic.
Open House Afternoon – 10% off on 1st December
In honour of all our younger clients and their parents, we’re holding a special child friendly ‘Open House’ afternoon on Thursday 1st December from 12-6pm with even more treats and toys.
The boutique will be open as normal on the 1st and everyone is welcome – with or without children.
To make it extra special, we’re offering you 10% off everything for the whole afternoon so do come and join us.
Extra special thanks to Edward’s parents – Will and Lucy and Cuillin’s parents – Jo and Brendan, for letting me take and share pictures of their adorable babies.